Importance of Face-to-Face Interaction

By Jeb Crandall

Last week I attended an Assisted Living Facility/Long Term Care Facility seminar in Chicago, Illinois. While you might think this sounds about as enjoyable and entertaining as a root canal, it was actually a great experience. While the seminar itself was useful and informative on the substantive areas of the practice, the real benefit and enjoyment of attending such a seminar is the opportunity to meet clients and attorneys that we typically only communicate with through email and phone calls.

Putting a face with a name goes a long way in developing a relationship and trust with a client. Face-to-face interaction with people is something that has really gone the way of the Dodo Bird with the advent of email and all of our other technological advancements. It’s amazing how much you can really get to know somebody over a few beers at a hotel bar. Those moments are what make relationships between attorneys and our clients both rewarding and enduring.