Golf Course Business

By Jeb Crandall

What is it about a golf course that is so conducive to “conducting business?” Why is the golf course one of the first places we think of when deciding where to take a current or potential client? I’ll tell you what it is. It is a place where people let down their guard and show their true colors. It is four hours of really getting to know somebody - the good, the bad and the ugly. You haven’t witnessed raw emotion until you see someone sink their first birdie or miss a 3 footer to save par. Sharing in those moments on the golf course seems to create an immediate bond that carries over to the business world. We become more comfortable and confident with someone on a professional level after we spend an afternoon getting to know them on a personal level. It allows a more open and honest communication as the professional relationship develops. Even for those who don’t really play golf, it’s hard to beat spending a few hours on a sunny day traversing the lush green fairways of a perfectly manicured golf course.

So next time you are considering how to best use your time with a current or potential client, grab your sticks and head out to your local course. You will get much more in return than just a free round on the company dime.